metasearch
Metasearch Blues: How Meta and Wholesale Contribute to Disparity (part 2)
Metasearch levels the playing field and can be a strong driver of demand when leveraged correctly. Independent hotels don’t enjoy economies of scale so they must be strategic with marketing spend.
Metasearch Blues: How Meta and Wholesale Contribute to Disparity (part 1)
Metasearch is popular for hotels because bookings are non-commissionable direct bookings. The CPC model levels the field, so independents and smaller properties can bid alongside larger hotels
The Importance of Metasearch for Hotels Today
Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler, and Hotbot
Google Hotels Prompts Trivago to Increase Advertising
When Trivago advertises in Google Hotels, it competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group. It’s enough to make your head spin
Five Advanced Metasearch Strategies for Improving Campaign Performance
While all of these advanced metasearch strategies will drive strong results for just about any campaign, their effect is much greater when applied to healthy campaigns..
Smart Bidding With Google For Guest Acquisition And Conversion
Other than reach, why is it so important for us to be talking about metasearch now? It has to do with the new relevance of metasearch as per recent updates from Google.
Best Practices For Successful Hotel Metasearch Efforts
As digital experts in the hospitality industry, a question we often get asked is “How can I drive more direct bookings” or “How can I take business away from the OTA’s?”. […]
How to Succeed in the Changing World of Metasearch
Metasearch is a tool that many potential guests use to research their trips and most look at many sites before they book. NB: This is an article from Revinate It’s […]
How Can Your Independent Hotel Compete With Group Hotels?
Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and […]
With These Two Simple Steps, You Can Say: Metasearch, Managed!
Travelers love the metasearch channels; they pull all of the available prices from the different online sites into a single list of search results, easily sorted and easily booked. They […]
