The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue
By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized
Even for those app-loving, techy individuals who prefer a touch screen to a smile and kind voice, hotels must remember the importance of guests interaction
This goes back to understanding the complexity of a hotel and how everyone from management to the front desk to maintenance will be using this tool
Scott introduces us to GuestEQ, the solution, core differentiators and how frustration with antiquated operational practices led to developing the platform
Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with
Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist
So, what do you think? Are Boomers banging on your hotel door? Or do you anticipate a different demographic to lead the return to travel?