Haphazard Efforts at Omnichannel Can Destroy Value – Here’s What To Do

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

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Giving Your Content Marketing a Refresh

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

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person using metasearch site to research flight and hotel options before booking direct

5 Techniques to Boost Your Direct Booking This Summer

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

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As Guests Become Apped Out Welcoming Words Show Hotel Authenticity

Even for those app-loving, techy individuals who prefer a touch screen to a smile and kind voice, hotels must remember the importance of guests interaction

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Three Advantages of Hotel Tech Built by a Hotelier

This goes back to understanding the complexity of a hotel and how everyone from management to the front desk to maintenance will be using this tool

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GuestEQ “Who Are We?” – In Conversation with Scott Curran

Scott introduces us to GuestEQ, the solution, core differentiators and how frustration with antiquated operational practices led to developing the platform

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How to Retarget Abandoned Hotel Bookings

Actively retarget abandoned bookings in a considered approach and you’ll see increased bookings, enhanced revenues and boosted profits

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7 Solid Benefits That Prove Hotel Guest Segmentation is a Gem

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

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5 Tips to Step up Your Hotel Website Messaging Design

Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist

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A ‘Boomer’ Travel Checklist for Independent Hotels

So, what do you think? Are Boomers banging on your hotel door? Or do you anticipate a different demographic to lead the return to travel?

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