messaging

As we move towards a first-party future where ownership of data becomes increasingly valuable, it’s fair to say email marketing is ready for it’s glow-up

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

With these small but impactful gestures, you can elevate guest experiences and cultivate a loyal base of satisfied customers

We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

A confirmation email has the power to build your guest’s trust and loyalty, get them excited about their upcoming stay, and generate additional revenue

Whether your goal is to boost revenue or enhance your guests’ overall experience, your email marketing strategy can make the biggest difference