messaging

red trainers amongst white trainers showing benefit of personalization messaging to increase website conversion

Hyper Personalized Hotel Website Content for Mobile?

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

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Customer Behaviour is Changing. Your Website Messages Must Adapt

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

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Chatbot Messaging or Just Messaging – What’s the Difference?

Over the last decade, messaging has become an intrinsic part of our communication – we are not only messaging friends and family anymore, but also brands

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Google Reviews are Back: How Does This Affect my Hotel?

During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations

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engaging with potential hotel guests online

Hotel Reopening Strategies to Engage with Guests Online

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

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Best Practices for Messaging Your Hotel’s Reopening During Crisis

How can your hotel instill trust in loyal guests and new guests in a post-COVID-19 world? The answer is consistent communication and thoughtful messaging

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Four W’s of Data Analysis for Hotel Recovery Marketing Strategy

We’ll walk you through simple ways to use data to inform your hotel recovery strategy, starting with four W’s of data analysis: who, where, why, and when

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4 Hotel Resort Messages to Convey Cleanliness and Inspire Confidence

As hotels and resorts re-open, as well as quality service they’re now expected to provide heightened social distancing and cleanliness procedures

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Trending Now: #TravelTomorrow Messaging Tips

By adding new content to your website or communicating on social media (preferably both!), hotels can show messaging relatability and authenticity, remaining top-of-mind with their audience

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15 Triggered Messages Your Hotel Should Be Sending To Your Guests

If you approach your messages from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make.

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