messaging

The New Relationship Between Upselling Cadence and Guest Engagement
When driven by upselling, digital guest engagement can strengthen loyalty, power retention and more importantly drive revenue
15 Triggered Messages Your Hotel Should Be Sending To Guests
Depending on the context, the situation, and the guest, these messages could be sent via email, SMS, or push notification to your hotel branded mobile app
Ushering In Dynamic Personalization in 2021
The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization
Why Guests Use Social Media DMs to Contact Hotels
Direct Messages can feel personal or private, but understanding why guests send you DMs can help you frame your reply, giving a seamless experience
5 Mistakes Hoteliers are Making in Respect to Hotel Guest Engagement
Hotel Guest engagement is not just about sending the right message to the right people at the right time. It means adding value to your relationship
Guest Messaging Will Make Hotel Staff More Efficient – Here’s The Proof
Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it
How Personalisation can Increase Your Revenue
Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example
Hotel Guest Personas: Attract and Retain the Right Type of Guests
When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings
Haphazard Efforts at Omnichannel Can Destroy Value – Here’s What To Do
The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue
Giving Your Content Marketing a Refresh
There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels