messaging

different colours swirling and joining reflecting the value to hotels of guest engagement

The New Relationship Between Upselling Cadence and Guest Engagement

When driven by upselling, digital guest engagement can strengthen loyalty, power retention and more importantly drive revenue

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15 Triggered Messages Your Hotel Should Be Sending To Guests

Depending on the context, the situation, and the guest, these messages could be sent via email, SMS, or push notification to your hotel branded mobile app

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Ushering In Dynamic Personalization in 2021

The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization

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Why Guests Use Social Media DMs to Contact Hotels

Direct Messages can feel personal or private, but understanding why guests send you DMs can help you frame your reply, giving a seamless experience

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5 Mistakes Hoteliers are Making in Respect to Hotel Guest Engagement

Hotel Guest engagement is not just about sending the right message to the right people at the right time. It means adding value to your relationship

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sign saying simplicity which is what mobile guest messaging can provide to a hotel driving efficiencies

Guest Messaging Will Make Hotel Staff More Efficient – Here’s The Proof

Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it

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How Personalisation can Increase Your Revenue

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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Hotel Guest Personas: Attract and Retain the Right Type of Guests

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

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Haphazard Efforts at Omnichannel Can Destroy Value – Here’s What To Do

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

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Giving Your Content Marketing a Refresh

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

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