messaging

Direct Messages can feel personal or private, but understanding why guests send you DMs can help you frame your reply, giving a seamless experience

Hotel Guest engagement is not just about sending the right message to the right people at the right time. It means adding value to your relationship

Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

Even for those app-loving, techy individuals who prefer a touch screen to a smile and kind voice, hotels must remember the importance of guests interaction

This goes back to understanding the complexity of a hotel and how everyone from management to the front desk to maintenance will be using this tool