marketing

Here are 5 ways to market a hotel across the guest journey to elevate visibility, drive demand, convert bookings, and make the most of the festive season

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Wondering when AI will fundamentally alter online research, discovery, and search behavior? If so, you’re already too late

Search interest in “Travel Tuesday” has risen more than five-fold in just two years, even as “Cyber Monday” searches decline

Here is the reality. Organic search is no longer the only hero. We need media, owned channels, and marketing loops that learn from behavior

A great hotel General Manager is more crucial today than every before. They are the bridge between commercial ambition and operational execution

Ditching the discount blasts in favor of a more targeted approach is about rewarding guests who are likely to spend more which is a smart strategy

In this article, we spotlight four upselling hotel examples that have turned their upsell programs into high-performing, guest-centric success stories

It is possible to plan your campaigns to ensure you can take advantage of the visibility the OTAs but without overlooking your own goals

AI cannot align strategies if the teams behind it are not aligned. Every hotelier now faces a crossroads: How do you structure your team for success?