marketing

In this article, we spotlight four upselling hotel examples that have turned their upsell programs into high-performing, guest-centric success stories

It is possible to plan your campaigns to ensure you can take advantage of the visibility the OTAs but without overlooking your own goals

AI cannot align strategies if the teams behind it are not aligned. Every hotelier now faces a crossroads: How do you structure your team for success?

Adapting to a shift from points based guest loyalty to relationship driven strategies is no longer optional; it is key for long term growth

Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%

We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data

Here are five autumn content ideas to keep seasonal content strategy up to date and use authentic storytelling to drive engagement and conversions

Hotels that recognize this shift early can build competitive advantages around email based customer intelligence and interactive communication

By engaging directly with guests at the opportune time, hotels can customize services more effectively, leading to deeper guest satisfaction