hotels

By carefully executing an event pricing strategy, venue event managers can optimize bookings, maximize revenue and ensure financial success

Email marketing is part of a well-structured marketing strategy in any hotel. But to get the right results, you need to avoid these mistakes

Guest reviews offer more than just a revenue benefit, they are also a real-time audit of your property operations, providing valuable insights into:

Forget the myth that managing a hotel is complex. At its heart, the hotel business model revolves around three fundamental steps:

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

Loyalty programs have evolved beyond just rewarding frequent travelers and data confirms they remain a relatively cost-efficient way to drive occupancy

Let’s break down five facts that reveal just how crucial follow-ups and speed are in both the prospecting and proposal stages of hotel sales

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

By focusing on recent and relevant reviews, and maintaining a strong presence on key platforms, you can turn your online reputation into a powerful asset