hotels

Instead of using AI indiscriminately, luxury hotels should specifically identify areas where it can truly make a difference. The first step is to analyze

As time passes and technology evolves, we enter a new era of guest expectations. It’s not enough to just meet their needs, the challenge is to exceed them

Easter provides a fantastic opportunity for hotels to increase bookings and revenue. Start planning now, and make it a truly egg-ceptional success

In an industry where every minute counts, the effectiveness of an RMS should be measured by its ability to simplify lives rather than complicate them

Here are five pricing trends to watch – along with strategies to help you stay on top of the opportunities and ahead of your competitors

We look at ten common digital marketing mistakes hotels make. We will also give you practical solutions to help you avoid these mistakes

Consolidating data and analyzing performance through data to glean key insights is critical to the digital marketing puzzle

Don’t overlook Bing ads when planning your digital marketing strategy. The channel can bring benefits especially for hotels serving consumers in the U.S.

Moving from Google commission-based bidding to an upfront payment model is a big change, but it gives you a chance to improve your hotel marketing strategy

Instead of viewing blackout dates as constraints, hotels should see them as strategic opportunities to enhance revenue and maintain a good guest experience