hotels
What Questions to Consider Before Investing in an RMS
In this interview we discuss what hoteliers should consider before investing in a Revenue Management System (RMS)
9 Tips to Structure your Pre-Arrival Communication
Pre-arrival communication is all about creating a positive first impression and setting the stage for a memorable experience
Maximizing Share of Voice and Prioritizing Direct Bookings
An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs
How Hoteliers Can Outperform OTAs Without Outspending Them
Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them
Revenue Management Essentials for Independent Hotels
We answer the most important questions owners and operators of independent properties have about revenue management
What is Search Impression Share in Google Ads?
It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play
What Are CAP Rates and How to Use Them
Cap rates can be used to compare the potential ROI of different hotel properties, track performance over time and make informed investment decisions
Future of Hotel Budgeting: Automation and Data-Driven Upselling
Every guest interaction becomes not just a revenue opportunity, but a data point that optimizes budgeting and revenue expectations
Top 10 Hotel Marketing Strategies to Boost Your Bookings in 2025
We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year
How to Launch Your Hotel’s Black Friday/Cyber Monday Strategy
Do not waste the opportunity to jump in with the sharks and make Black Friday and Cyber Monday your Hotel’s sale event of the year