hotels

Strategic hotel lead nurturing closes the gap between interest and revenue, transforming casual inquiries into committed stays

The USALI 12th Revised Edition introduces several enhancements that directly support better benchmarking and hotel performance analytics

More hotels are turning to personalized marketing and exclusive family offers to capture attention and drive direct bookings

Most of the paid advertising “horror stories” are myths and believing them could cost your hotel tens of thousands in lost revenue every year

Choosing a data analytics platform isn’t about ticking boxes on a features list. Get it wrong, and you’ll add to the noise

Pick-up is a key indicator for assessing current market demand and the effectiveness of pricing strategies – the heartbeat of the hotel

You have the perfect sales and operations pitch. Now, you have to present it to your CFO, owner, or asset manager. This is where most strategic plans die

For hotels, this is the perfect moment to shine. Here is how to make social media your most powerful marketing channel this peak season

To drive direct booking and maximize revenue, hotels must clearly communicate their value proposition while aligning marketing efforts across all channels

By adopting a continuous learning mindset, you can stay resilient, seize new opportunities and build a culture where innovation drives revenue