hotels

We explore the key trends shaping the revenue management landscape during 2025 and how hotels are already adapting to the new environment

With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

Some may call it “old-fashioned,” but hospitality email marketing is a robust strategy that consistently drives bookings, revenue, and loyalty

First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends

Marketing clichés like “home away from home” or “luxury redefined” are doing your hotel zero favors. They are overused and uninspired

Whether looking to streamline tasks, connect better with guests, or improve online visibility, these are the top 10 hotel marketing tools you need

Creating and targeting guest personas will enable your hotel to tailor content and messaging to the specific needs and preferences of your target guests

Today’s travellers value tailored experiences. By catering to diverse needs, hotels can enhance guest satisfaction and drive repeat bookings and referrals

Basic capacity focuses on tangible constraints, advanced capacity takes a broader perspective that encompasses every aspect of the guest journey