hotels

In an industry where speed, accuracy, and cross-team alignment can make or break revenue performance, “barely” is no longer good enough

In the hospitality sector, reducing dependence on OTAs remains a priority, and one of the key elements to achieve this goal is an effective google presence

History shows similar patterns during past geopolitical disruptions: demand rarely disappears – it simply redistributes

In a highly volatile environment, taking a “set it and forget it” approach to pricing and inventory management is risky

There is a balancing act between occupancy, rate, and long-term positioning, and those trade-offs do not lend themselves to simple pricing decisions

Today’s traveler wants eco-conscious stays and budget-friendly hotels, so marketers must learn to balance low-cost actions with high-impact initiatives

Strong guest satisfaction management starts with two things: measuring the right signals and improving the right stages of the guest journey

To grow revenue and drive long-term profitability, we must stop treating data as a tech problem and start treating it as a commercial discipline

Hotels do not solve OTA dependence by making the checkout path slightly better but by controlling more of the moment of introduction

To maximize revenue performance, you need to understand not only where bookings come from, but also how much profit each channel delivers