hotels
3 Key Strategies to Make Your Hotel Shine This Festive Season
Timing is everything. Travellers start to search and book festive stays weeks in advance. The earlier your campaigns go live, the better
What the Board Really Wants to Hear: From Metrics to Meaning
If you want your board to not be bored (and keep investment flowing), stop drowning them in numbers and start telling the story behind them
How to Drive Direct Revenue Through Effective Email Marketing
When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes
How to Break OTA Dependence Without Losing Bookings
If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:
Is Your Ad Spend Efficient: Moving beyond ROAS
ROAS measures how effectively your ad spend (the water) turns into sales (the harvest). A high ROAS means your system is efficient
What is a Hospitality Data Platform and Why Should You Care
A hospitality data platform eliminates disconnect. It gives hoteliers a complete, actionable view of performance across every level of their business
Budget Season 2026: Why Guest Data Is The Most Valuable Tool
In a world where your budget is being scrutinized more than ever, reputation-backed investment is one of the few strategic advantages that grows over time
How AI & Human Insight Are Redefining Revenue Leadership
According to recent research, 76% of a revenue manager’s week is still spent on internal tasks e.g. reports, manual updates, reconciliations, data checks
Beyond Gut Feeling: 5 Data Questions Every GM Should Ask
Experience gives you the broad “gut-feel” questions. Your data helps you ask more specific questions that drive action. Let’s look at five examples
How Airlines Compete When Price Is No Longer An Option
When profitability is limited, a price first strategy quickly becomes a race to the bottom, eroding financial performance and diluting customer trust
