google

While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data

Listing a hotel on Google My Business is easier than baking a cake. Here’s a step-by-step guide on how you can register your hotel on Google

With insights across the property and deep revenue understanding, you are ideally placed to work with marketing and implement the right Google strategy

Google uses its AI to point out anomalies to their users. Using these, with the custom alerts you set up to monitor the metrics, are a recipe for success

It’s key to stay up to date with latest hotel digital marketing trends. From Search to Social Media and Design, here are top 5 things you need to know

We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram

Google Analytics 4 comes into play and this is definitely big news for all of us, because the way GA tracks and treats data is different

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign