google

Google Analytics 4 comes into play and this is definitely big news for all of us, because the way GA tracks and treats data is different

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool

Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out