google

man being led by carrots reflecting the value to hotels of driving direct sales rather than relying on OTAs

How to Maintain or Increase Your Direct Sales Quota Post Pandemic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

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Google Travel Adds Vacation Rentals Alongside Hotels in Search Results

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs

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Is Your Website Well-Positioned for the New Google Page Experience?

Google announced that they are updating their ranking metrics in summer 2021 to include a factor called Page Experience. This will be an important element

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The 7 Analytics Data Points Hotels Need to Look at Right Now

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

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How to Maximize the Impact of Google’s Free Booking Links

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic

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video thmbnail image for interview ith pablo delgado ceo of mirai talking about the new google free booking links for hotels

Google Free Booking Links – Less Theory, The Hotel Results Are In !!

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

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Google Hotel Ads: What Google’s All Options Feature Mean for Your Hotel?

The Google Hotel Ads product has been revamped to now include two channel listing sections; Paid Ads and a section Google is calling All Options. NB: This is an article from […]

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Answers to Every Question You’ve Ever Had About Google Hotel Ads

Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads

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Techniques For Optimizing Google My Business For Your Hotel

Google plays a vital role in the success of luxury high-end hotels. Google my business (GMB) for luxury hotels is a fundamental of effective marketing

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Five Things to Know about Google Analytics 4

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

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