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We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works

While Search Generative Experience is making waves, there’s still a lot we have yet to learn as Google actively experiments and tests the AI-powered product

Google AdSense has rolled out a game-changing feature that could redefine the way you engage with potential guests: the “Related Search” within Auto Ads

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

Google Analytics 4 (GA4) combines website and app usage into a single report. The emphasis is now firmly on tracking “the user” rather than “user sessions.”

We take a close look at why hoteliers are taking advantage of Google My Business and discuss how optimising it can reinvent your hotel online presence

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality