google

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

Google Analytics 4 (GA4) combines website and app usage into a single report. The emphasis is now firmly on tracking “the user” rather than “user sessions.”

We take a close look at why hoteliers are taking advantage of Google My Business and discuss how optimising it can reinvent your hotel online presence

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality

While Google Business Posts may not be overwhelmingly successful on their own, posting somewhat regularly can improve your rank in Google’s algorithm

3 often underutilized Google Ads optimization techniques: These tests were conducted over 2-3 months, using data from 9 boutique hotels

Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights