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Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences

If you are not yet employing a guest-centric strategy, perhaps now is a good time to start. Here are 8 ways to tailor services to your guest preferences

Satisfaction surveys not only assess your guests’ overall experience, but play a crucial role in gathering valuable information to improve services

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Revenue management is a complex discipline. When practiced fully, it reduces bottom-line drainers such as spillage, spoilage, or overbooking

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

In the world of events, they are not all created equally when it comes to the impact they will have on demand

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*