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AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically