Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?
Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution
Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience
We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening
Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities
Every extra service offered at the right time, not only delivers higher guest satisfaction but extra revenue for your hotel and increased share of wallet
Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing
By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.
Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers