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arrow in the wild pointing a direction of travel much like the need for a hotelier survival guide outlining the steps to profitable investment

A Hotelier’s Survival Guide: Steps to Profitable Investment

Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume

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man holding his head in his hands possibly reflecting a failure in hotel digital marketing strategy to drive hotel bookings

Hotel Bookings: Transform Digital Marketing Failure Into Success

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

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5 paper boats of different colours with one in front reflecting the need for hoteliers to go beyond rates with creative revenue management strategies

Growth Beyond Rates: 5 Creative Revenue Management Strategies

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

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space man above the earth reflecting evolving world of travel and the role technology has played

Technology and Tourism: A Journey Through the Centuries

If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

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european union flags reflecting the driving force between the digital markets act DMA

Digital Markets Act (DMA), What Does This Mean For Your Hotel?

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

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man on laptop possibly a hotel guest booking a room online

Hotel Booking Psychology: Understanding the Guest Journey to Yes

From the initial spark of desire to travel to the final decision to book, multiple factors play a role in shaping the guest booking decision

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hotel reception and 3 stars on the front desk, possibly reflecting the quality of the offering and guest reviews

5 Tips for Reducing Waiting Times at Hotel Reception

By applying these tips, you can put an end to long queues at the reception and, above all, ensure your guests arrive and leave your hotel with a smile

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boat tour reflecting intricate balance for hotels between touroperation and transient guests

Hotel Profitability: Mastering Touroperation Allotment Strategies

Successfully navigating the balance between managing touroperation allotments and safeguarding the transient segment is an intricate endeavour for hotels

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google browser on a laptop reflecting importance to hotels of understanding the google hotel ads bid update and how it will impact their campaigns

Google: What are the Free and Paid Hotel Digital Solutions?

Google is working hard to improve solutions for hoteliers. We outline some of the best free and paid tools to help you reach and convert travellers

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suitcases lined up reflecting impact of travel tuesday although this is slightly seeing a diminishing impact with extension of black Friday and cyber Monday deals

Rise and Fall of Travel Tuesday in Face of Extended Cyber Deals

Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure

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