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funnel in a bottle reflecting the need to refine sem strategies for full funnel marketing

Market Trend: Refining SEM Strategies for Full-Funnel Marketing

A strong marketing strategy will align audience targets throughout the funnel to ensure each campaign is “feeding the funnel” with users that will convert

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christmas tree at a luxury hotel reflecting the importance now to boost holiday bookings over the festive season

Boost Your Hotel Holiday Bookings and Drive More Revenue

Holiday bookings refer to the reservations made by individuals or groups for accommodation, travel, and other related services during their vacation period

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woman looking at a website and mobile phone possibly after seeing some marketing utilising microsoft ads

5 Reasons Why Hotels Should Consider Microsoft Ads in 2024

What if we were to tell you that Bing (aka Microsoft Ads) is becoming a more relevant and valuable platform that you should consider seriously in 2024

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increasing coins with an arrow reflecting upselling trends in hotels

How to Boost Hotel Upselling and Cross-Selling with AI?

If you are looking to increase revenue while elevating the guest experience at your hotel, upselling and cross-selling are essential strategies to implement

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woman assessing impact of dynamic pricing scaled lybra article image

Elevating Hotel Performance: The Impact of Dynamic Pricing on KPIs

With the integration of big data and advanced analytics, hotels can refine their dynamic pricing strategies to achieve even greater KPI improvements

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Thumbnail for video discussion The Future of Hotel Commercial Teams: It's Time to Evolve and Fly with HotelIQ

The Future of Hotel Commercial Teams: It’s Time to Evolve and Fly

The  hotel industry is at a pivotal moment, hyperpersonalization and need for commercial teams to have a 360 view of the customer is paramount

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silver christmas decorations reflecting the importance for hotels to develop creative seasonal campaigns to drive bookings through their direct channel

7 Ways to Get Seasonal on Your Hotel’s Direct Channel

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

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man putting money in his pocket reflecting the topic of a recent conversation with Connor Vanderholm of Topline about the dark side of revenue management and the potential ethical pitfalls

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

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view out of car with satnav reflecting how hotels can drive profitability with precision by utilsing ai and the pivotal role it can play in revenue management

Driving Profitability with Precision: AI’s Pivotal Role in Revenue Management

The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

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video thumbnail image of a discussion with cogwheel marketing about the need for hotel sales to think more like marketing if they are to drive topline revenue

To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

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