email

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

Emails to your guests should never be left to chance. Everything must be carefully considered when developing an efficient marketing strategy

Despite the recent rise of social media and mobile technologies, email remains one of the most dependable marketing routes for hospitality businesses

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action

To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity

You could have the most compelling email ever created but if you don’t make the subject line exciting your email will never be opened

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data