What Hoteliers Need To Know For The 2021 Festive Season
Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers
Customer Retention: How to Keep Your Hotel Guests Coming Back
Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less
How to Devise Effective Hotel Email Strategies And Crack The Code
If you want to fail at hotel email marketing, send the same email message to every single address in your database. That was email marketing 1.0
Preparing Your Hotel For Cyber Weekend
Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales
How To Boost Your Hotel’s Email Click Through Rate
Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

What Black Friday 2021 Has In Store For Hoteliers
Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue
What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?
The two features that are positioned to have the biggest impact on email marketing include the Mail Privacy Protection and Hide My Email features

What Next For Email Marketing Following Apple’s Privacy Update?
It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns
How To Segment Your Hotel Mailing Lists
As customers have their inboxes flooded with messages, offers, and advertisements, how do you ensure your emails stand out? The answer is to segment

How to Create Email Subject Lines That Convert
Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done