email

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

Planning, producing, and testing a drip campaign can be a bit tedious on the front end, but done well, they can help turn a casual guest into repeat ones

If your email is converting well, there is always room for improvement. Here we review three email tests you can run right now as well as some improvements

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

Emails to your guests should never be left to chance. Everything must be carefully considered when developing an efficient marketing strategy

Despite the recent rise of social media and mobile technologies, email remains one of the most dependable marketing routes for hospitality businesses

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action

To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity