email

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

The two features that are positioned to have the biggest impact on email marketing include the Mail Privacy Protection and Hide My Email features

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

As customers have their inboxes flooded with messages, offers, and advertisements, how do you ensure your emails stand out? The answer is to segment

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

Building relationships with guests is critical. Maintain communication with your guests and you can build customer loyalty with pre and post stay email

Delivering bespoke, well thought out email messaging throughout the whole booking and stay, will turn a guest into an advocate. And deliver more revenue.

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further