email

Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

If you want to fail at hotel email marketing, send the same email message to every single address in your database. That was email marketing 1.0

Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

The two features that are positioned to have the biggest impact on email marketing include the Mail Privacy Protection and Hide My Email features

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns