distribution

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

With the rise of online travel sales and influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape

Hotel room wholesalers act as intermediaries between hotels and travel agents, providing a vital role in the distribution of hotel rooms and rates

We focus on the specifics, best practices and other aspects of and about Expedia and give you a brief guide to set yourself up in the best possible way

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

Let us delve into some tips to help you dash over the speed-breakers in your revenue maximizing journey and build the right rate parity strategy

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides