distribution

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

Channel management oversees the distribution of your rooms. Enabling you to adjust room availability and rates across channels in real-time

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue

Yet for all the challenges in distribution, immense possibility exists for hotels that take an imaginative omnichannel approach

Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases