crm

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests