crm

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience