channels

If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget

Effective channel strategy and management require going beyond decision-making using stale growth revenue reports generated at month’s end

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

Using a channel manager is the most effective way to keep on top of reservations so you can negotiate best rates and, ultimately, maximise your profit

Managing and updating photos on every single channel across the global travel network is a lot more than most hotels have time for these days

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed