channels

train tracks reflecting different distribution challenges that could be helped by a channel manager

Strategies for Managing Distribution Channels in the Hotel Industry

Through these strategies, you’ll be equipped to navigate the complexities of distribution channels and offer exceptional guest experience

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What are the Key Aspects of Effective Channel Management?

In a dynamic landscape of hotel distribution, maximizing the performance of distribution channel management is crucial to stay competitive and drive revenue

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hotel distribution seven deadly sins article image by mirai taking inspiration from a drawing by Antonio Manetti depicting hell as described by Dante

The Seven Deadly Sins of Distribution

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

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Cost of Customer Acquisition a Key Factor in Hotel Profitability

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

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Unlock New Revenue Streams With Effective Channel Management

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.

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Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

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5 Must Have Hotel Marketing Channels in an Economic Downturn

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

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computer screen with the word distribution reflecting importance of a strategic hotel distribution strategy

Upcoming Challenges in Hotel Distribution That May Interest You

2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices

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broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

How Much Are You Losing By Not Controlling Your Hotel Price

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

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GDS – Is It Still Relevant For You In 2023?

Hotel marketing experts are unanimous in their opinion that the value GDS brings to a hotel’s distribution mix cannot be ignored

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