channels

The problem with hotel distribution today is that most hoteliers are optimising distribution based on accounting numbers, not economic reality

Pressure testing your revenue strategy is not about tearing everything apart. It is about identifying weak assumptions and hidden risks early

Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together

As traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings

To drive direct booking and maximize revenue, hotels must clearly communicate their value proposition while aligning marketing efforts across all channels

The trick isn’t choosing one over the other, it is knowing how to balance all three. When comparing OTAs, direct bookings, and GDS, the difference is clear

For many hotels, being listed on two or three big global OTAs feels “enough.” but limiting yourself to a few channels restricts your revenue potential

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

For hotels, the challenge isn’t just being seen, it’s being seen in the right places, at the right time. That’s why a smart channel mix is key