channels

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

Summer is coming and tourists want to travel. Make sure your marketing is up to date on all channels to attract guests to your hotel, not the competition

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

Designing a winning distribution strategy is not an easy task. It needs to be constantly improved to maximize the profit of the hotel

Do you know what hotel customer service KPIs (key performance indicators) you should focus on to sell more rooms while providing service excellence?

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential