These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low
Using a channel manager is the most effective way to keep on top of reservations so you can negotiate best rates and, ultimately, maximise your profit
Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed
For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.
A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?
Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level
Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business
There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix