cendyn

Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

As you decide which room types to test, reach out to local journalists. Many have been covering the “work from hotel” trend and are interested

With the shift towards contactless technology, email is still a most effective way to stay connected and communicate with hotel guests

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

Inevitably, limits on capacity will lead to similar limit on the observable demand. As you phase inventory back in, it is likely there is additional demand

We discuss CRM importance to ensure your messaging is really targeted to your different personas and relevance as we move to a ‘cookie’ free world in 2023