cendyn

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10 Ways to Enhance Your Hotel Social Media Presence in 2021

First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead

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yellow door amongst white doors reflecting occupancy balance needed in a hotel now we are in the staycation world

Capacity Constraints: Managing in a COVID-19 World

Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions

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personalized loyalty schemes

Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

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stacks of coins reflecting the impact of the wrong hotel room price strategy

Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

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neon light showing rooms vacancies at a hotel

10 New Creative Room Types to Boost Revenue

As you decide which room types to test, reach out to local journalists. Many have been covering the “work from hotel” trend and are interested

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The Best Hotel Reopening Email Campaigns

With the shift towards contactless technology, email is still a most effective way to stay connected and communicate with hotel guests

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How to Use Facebook to Improve Your Hotel’s Digital Marketing

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

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How has Hotel Reopening Affected Key Email Marketing Metrics?

Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic

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graph on screen plotting hotel rates as we reopen

Plotting (literally) the Hotel Comeback post COVID

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

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suitcases as hotels anticipate guests returning in 2021

Managing Hotel Capacity Constraints in a COVID-19 World

Inevitably, limits on capacity will lead to similar limit on the observable demand. As you phase inventory back in, it is likely there is additional demand

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