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The more optimized your hotel is around total revenue generation, the stronger your performance will be! Here are 10 ideas for generating non-room revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead

Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

As you decide which room types to test, reach out to local journalists. Many have been covering the “work from hotel” trend and are interested