cendyn

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond to dynamic situations

Hotel brands that properly take advantage of social media not only reap the rewards now, but position themselves to be the most successful in the future

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further