3 arrows in a target reflecting importance to hotels of mastering the direct booking game and developing powerful strategies

What Next For Email Marketing Following Apple’s Privacy Update?

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

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SEO vs SEM: What’s the Difference and How Can Both Benefit Your Hotel

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

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Data is Like Gold For Hotel Marketers But Only If It’s Clean Data

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

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How to Create Email Subject Lines That Convert

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

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7 Ways Revenue and Marketing Can Come Together Under One Roof

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

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The Brave New World of Booking Direct

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

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Email Ideas That Turn Lookers Into Bookers

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

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black and white picture of man sitting next to old technology depicting how a hotel is slow to invest in rms technology

6 Things to Consider When Investing in an RMS

As you seek to optimize revenues, drive profits, save time, and outperform competitors, here’s how to find an RMS built to optimize your business segments

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privacy protection is impacting email marketing

How Privacy Protection is Changing Email Marketing

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

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How Hospitality is Adapting to a Contactless World

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

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