cendyn

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond to dynamic situations

Hotel brands that properly take advantage of social media not only reap the rewards now, but position themselves to be the most successful in the future

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?