images from apple business connect reflecting an alternative to google maps and offering advantages to hotels

What Hotels Should Know About Apple Business Connect

Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:

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icons on mobile phone including well known otas expedia and booking reflecting proliferation of options beyond hotel direct bookings

Top Tactics to Drive Direct Bookings at Your Hotel

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

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a female face with data overlayed reflecting importance for hotels to democratize their data as a first step to successful revenue performance

CCPA, CPRA and the Changing Privacy Landscape

For all qualifying hotels operating in the State of California, it’s crucially important to keep privacy practices and disclosures up-to-date and compliant

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woman and robots in front of computers reflecting the question of whether automated response tools increase guest satisfaction

The Power of Integrating AI into Your Hotel’s Call Center

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

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christmas bauble reflecting upcoming holiday season and need for hotels to focus on quick wins for conversions

Quick Wins For Conversions This Holiday Season

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

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different coloured dots joined up reflecting importance of aligning data from a fragmented booking funnel

How to Create Alignment From a Fragmented Booking Funnel

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

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icons on mobile phone including well known otas expedia and booking reflecting proliferation of options beyond hotel direct bookings

Expedia Search & Sort Factors Update: What Impact for Hoteliers?

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

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Google Name Highlighted by a light reflecting the focus now on hotels transferring to google analytics 4

Preparing Your Hotel For The Sunset of Google’s Universal Analytics

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

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coins flying off reflecting how conversion rates can be impacted by parity performance

How Your Conversion Rate Is Affected By Parity Performance

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

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train tracks reflecting different distribution challenges that could be helped by a channel manager

Hotel Distribution Strategy From The Inside Out

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

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