image of a staycation which can be a revenue generator for hotels

Five Easy Tips to Drive Revenue With Local Staycationers

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

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What Hotel Marketers Need to Prepare For The Year Ahead

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

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What Revenue Managers Need to Know in The Year Ahead

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

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Email Design Trends Ready To Take Over 2022

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

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Black Friday Frenzy Can Your Hotel Replicate it all Year Round?

Quick Wins to Convert Black Friday Bookings on Your Website

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

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Cendyn and Pegasus Merge to Maximize Direct Booking Channel

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

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glass jar with money inside and the word budget written on a label on the front

How To Budget Plan Amidst Uncertainty

With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond to dynamic situations

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How To Tailor Your Hotel Social Media Presence to Entice The Right Demographic

Hotel brands that properly take advantage of social media not only reap the rewards now, but position themselves to be the most successful in the future

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3 arrows in a target reflecting importance of new email privacy rules for targeting

What Next For Email Marketing Following Apple’s Privacy Update?

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

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SEO vs SEM: What’s the Difference and How Can Both Benefit Your Hotel

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

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