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Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

A strong marketing strategy will align audience targets throughout the funnel to ensure each campaign is “feeding the funnel” with users that will convert

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

Google is working hard to improve solutions for hoteliers. We outline some of the best free and paid tools to help you reach and convert travellers

There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

In the hospitality industry, the Buy Now Pay Later payment method is a game-changer. It’s reshaping the way guests experience hospitality

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool