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The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

Brands that can use loyalty programs effectively to unlock the potential of repeat guests can gain a significant edge over the competition

The majority of hotels have yet to unleash their full digitization potential. It’s not for lack of trying: 75% of hotel executives support AI marketing

Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers