face with code overlayed reflecting importance of hotels understanding the changing privacy landscape regarding CCPA and CPRA

The Importance of Increasing Digitization in Hospitality

The majority of hotels have yet to unleash their full digitization potential. It’s not for lack of trying: 75% of hotel executives support AI marketing

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lady working in a hotel possibly on a bleisure trip or workation

Bleisure Trips & Workations: Hotel Positioning for Hybrid Travel Trends

Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel

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article image from cendyn looking at tiktok and instagram reels for hotels

TikTok vs Reels: Everything Hotel Marketers Need to Know

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

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image of a staycation which can be a revenue generator for hotels

Five Easy Tips to Drive Revenue With Local Staycationers

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

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paper with the word marketing strategy and book with the words marketing and pricing

What Hotel Marketers Need to Prepare For The Year Ahead

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

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What Revenue Managers Need to Know in The Year Ahead

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

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Email Design Trends Ready To Take Over 2022

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

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Black Friday frenzy can be overwhelming for hotel marketeers

Quick Wins to Convert Black Friday Bookings on Your Website

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

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cendyn pegasus merge thumbnail improving direct booking channel

Cendyn and Pegasus Merge to Maximize Direct Booking Channel

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

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glass jar with money inside and the word budget written on a label on the front

How To Budget Plan Amidst Uncertainty

With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond to dynamic situations

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