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The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

Brands that can use loyalty programs effectively to unlock the potential of repeat guests can gain a significant edge over the competition

The majority of hotels have yet to unleash their full digitization potential. It’s not for lack of trying: 75% of hotel executives support AI marketing

Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success