booking

5 Hotel Branding Tips to Get More Direct Bookings

Read on to get insights into the power of hotel branding and how a compelling brand can build trust and ultimately help you grow your direct business

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a person clicking on a laptop and a pixelated hand reflecting importance of adopting automation in hotel digital marketing to develop great hotel booking journeys

7 Ways to Automate Great Hotel Booking Journeys

We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey

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gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success

Boosting Black Friday Success: Best Practices for Hotels

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

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heart on a keyboard reflecting the importance of setting your hotel apart using innovative direct booking perks to increase conversion rates

Setting Your Hotel Apart: Innovative Direct Booking Perks

By embracing forward-thinking direct booking perks, hotels can create an experience that resonates with the diverse preferences of their guests

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5 Ways to Reduce No Shows and Cancellations at your Hotel

A no show hotel reservation is probably a Hotelier’s worst nightmare. Dealing with situations that directly affect your profit margins, is a major challenge

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How Hotels Can Leverage Google EEAT to Boost Direct Bookings

Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality

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Black Friday frenzy can be overwhelming for hotel marketeers

A Complete Timeline for Your 2023 Black Friday Campaign

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

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christmas gift reflecting the increase revenue hotels can gain with some quick wins to increase holiday bookings on their website

Quick Wins to Increase Holiday Bookings on your Hotel Website

There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

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Data Power! How to Use Your PMS to Drive Bookings

We’re not only talking about decreasing rates when occupancy is low; the secret to generating more bookings year-round lies in data contained in your PMS

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5 Examples to Recover Lost Revenue from Cart Abandonment

With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant

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