booking

As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

A Hotel conference creates steady, high-value bookings by combining event space, accommodation, and catering into one integrated revenue stream

Growth opportunity in loyalty is not reshaping behavior of top 10 percent; it is activating the silent middle; millions who gain points but don’t use them

The AI hotel booking assistant changes the dynamic completely. It never clocks out, never hesitates, and never leaves a guest hanging

These predictions outline how hotel marketing is evolving and how you can increase direct bookings and strengthen visibility across answer engines

Guests are actively looking for meaningful, last-minute gifts, and an experiential voucher continues to outperform physical products

As a visitor levy starts to roll out, you will face an extra cost on bookings in some locations and you will need to make a decision

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found