booking

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

Competitor rates are a factor in your forecasting, but placing more weight on value proposition and other demand indicators is beneficial

We cover 15 actionable tips to strategically position your hotel to boost occupancy rates and revenue, increase direct bookings and guest satisfaction

Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue

Today’s travelers crave authenticity. Instead of glossy hotel ads, they turn to influencers for real, relatable experiences before booking a stay

Flow through is a key profitability metric. It’s useful for spotting cost issues that might not be obvious when you’re focused on boosting bookings

Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy