booking
Maximize Profitability: Understand Your Hotel Distribution Channels
We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability
Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming
The EU DMA: Impact on Google, Booking.com and Beyond
We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com
The Hotelier’s Guide to Experiential Gifting
For hoteliers looking to boost their brands, the experiential gifting trend presents an excellent opportunity to fill more rooms
Holiday Restaurant Revenue: Insights to Drive Event Bookings
With strategic planning, hotel restaurants can unlock the full revenue potential of holiday events and private dining
An Independent Hotelier’s Guide to Intergenerational Travel
According to an IMG customer survey, 35 percent of families expected to take an intergenerational trip in 2024. NB: This is an article from WebRezPro Intergenerational travel refers to multiple generations of […]
Eight Ways to Win More Group Booking RFPs
Group travelers represent a highly sought-after segment in the hotel industry, yet they’re also among the most challenging to capture. NB: This is an article from Engine The competition is […]
What is the Importance of the Digital Customer Journey?
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. NB: This is an article […]
How Hotels and Resorts Can Capitalise on Travel Tuesday
Travel Tuesday is here to stay. This burgeoning travel shopping day has seen online searches surge by over 500% since 2021 (McKinsey, 2024), marking it as a unique opportunity for […]
Maximizing Share of Voice and Prioritizing Direct Bookings
An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs
