booking

According to an IMG customer survey, 35 percent of families expected to take an intergenerational trip in 2024. NB: This is an article from WebRezPro Intergenerational travel refers to multiple generations of […]

Group travelers represent a highly sought-after segment in the hotel industry, yet they’re also among the most challenging to capture. NB: This is an article from Engine The competition is […]

In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. NB: This is an article […]

Travel Tuesday is here to stay. This burgeoning travel shopping day has seen online searches surge by over 500% since 2021 (McKinsey, 2024), marking it as a unique opportunity for […]

An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year

Do not waste the opportunity to jump in with the sharks and make Black Friday and Cyber Monday your Hotel’s sale event of the year

Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue

Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings