Historically there have been a many a times when the small but mighty have reigned victorious – ‘David and Goliath’ being one of the most commonly used references. There have been several legends – both in mythology and in world history – where the ‘underdogs’ won over the privileged. While these stories are meant to inspire and encourage us to aim for the stars, there is also a modern-day twist to this. Today, it doesn’t matter how big or small an entity you are, so long as you have the right technology by your side. This couldn’t be truer when it comes to hotels…
In the current scenario, being “big” in terms of popularity has very little to do with your property’s size. Even the smallest of tastefully put together hotels can easily outrun huge chain hotels that refuse to stay relevant to the present day’s needs. There was a time when grandeur and opulence were the only dictators of popularity, but that’s passé now! While there is no magic formula that would work for every property, there are a few lessons that could apply to hotels at large.
The best thing for smaller hotels to cash in on is this – there are only so many ways in which you can depict luxury at a hotel – extraordinary architecture, massive chandeliers, silverware, exquisite floral arrangements, high ceilings, extremely well-trained staff who deliver even before you ask for a service, etc. For a small hotel, on the other hand, the sky is the limit when it comes to defining luxury! We’ve discussed 5 ways in which small hotels gained massive popularity and what you can learn from them. Read on…
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Find your niche & it will set you apart
If you try to please everyone, you’ll end up pleasing no one. Cliched but true. You need to create a niche for yourself which will act as your biggest promoter. Often, hotels go for the safest way out by sticking to the templates. Think about it. How many hotels have you been to, that stick to the same old pastel color palette, plain white linen, yellow lighting all around, with staff wearing almost identical uniforms! It’s all way too predictable. Break out of that trend and build something unique.
