Responding to online reviews is a necessity for any hotel. Here are some of the best ways to do so.
There are simple ways to increase hotel bookings
In recent times, hoteliers have become more aware of the impact that guest reviews on online platforms have on the booking tendencies of potential guests. The reason as to why this aspect has been accorded so much attention is due to the infinite power of words. Words are often considered to be the most valuable tool that any marketer could possess. For a hotel to progress forward in its marketing prowess, it is essential for hoteliers to view public comments as feedback right from their customers’ hearts.
In light of this, a proper manner of responding to online reviews is a necessity to any hotel. Below is an insight into some of the best ways to which your responses to online reviews will be tantamount to increased bookings to your hotel:
Appreciate All Your Guest Feedback, both Negative and Positive
When making a response to your hotel reviews, it is important that you begin by relaying a message of gratitude for the guest choosing to stay at your hotel. It is vital to keep in mind that this should be done regardless of the opinion that was conveyed to you, whether positive or negative.
In the case of negative feedbacks, you should address them by highlighting the steps that you plan to take or have already taken to improve on that particular issue. For the positive feedback, all that you’re required to do is thank the guest while reiterating some specific compliments from the guest about your hotel.
Respond to Comments Quickly and Regularly
Quick replies might seem like just another form of small pleasantries while, on the contrary, they make the hotel guests feel engaged.
