The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan to share it with your audience.
Whether you’re announcing your latest blog post, or promoting your plush new room upgrades, promoting your message with a tailored PR strategy can increase the attention Google pays to your website, driving extra traffic to your content by boosting your hotel website’s SEO.
In the following post, we’ll discuss the various merits and methods of different PR strategies, from working with PR agencies and influencers, to targeting journalists and getting strategic with social media activity.
When combined in the right way, PR and SEO can help your content stand out from the crowd, reaching a bigger audience and positioning your property higher in the search engine results.
The battle for online attention
According to WordPress, 87.2 million new posts are published online every month. So it’s hardly surprising that even the most amazing content can struggle to rank highly in organic search.
It can also take time for Google to index a new blog post or a page that’s just published. To speed up that process, you need to bring whatever you’ve published to Google’s attention. Top tactics include:
- Sharing your content on your social media channels
- Targeting journalists and sending out press releases
- Working with influencers to promote your content
- Including links to your content within your hotel newsletter
Crucially, all of these options require getting backlinks to the key pages of your hotel website. If Google sees that you’re getting lots of quality backlinks, its algorithm will deem that your website is producing valuable content. The net result is a boost in organic search results.
With that in mind, let’s take a closer look at the various ways you can combine PR and SEO to grow your online exposure.
