It’s that time of the year again, time to break out the content calendar and lay out a social media game plan for your hotel or portfolio of hotels in 2024.
NB: This is an article from Travel Media Group
For hotel social champions, it’s all about staying ahead by exploring the latest social media trends, aligning your goals with your brand’s objectives, and creating engaging content that resonates with your audience. It’s also a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking.
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And looking at it this way, at this calendar, it can look a little daunting. But we also know that travellers on each one of these days are looking for inspiration. Which social media does for travellers. They’re looking to for events. They’re looking for what your hotel experience is going to be like. So they are actually coming to your social media accounts on each one of these days looking to make purchase decisions.
And if you don’t have content there, they’re not going to find anything. So you’re probably asking how we’re going to fill out this entire calendar. How are we going to go 12 months or we’re going to do it by kind of dissecting and hopefully splitting this calendar into four pieces. And hopefully this will really help us kind of efficiently plan our calendar for next year.
Let’s start with holidays/seasonal calendar. The easiest way to fill up a calendar is major holidays. We just had Halloween pass. This is a fantastic post. Lots of engagement, 4th of July, spring break, Thanksgiving over the holidays. We’ve got the holidays coming up.
We know this is a big travel time during these holidays, but very easy to get a lot of engagement on these types of posts. Now, if we want to take it up a notch and each time you see these kind of little calendar notifications here, it’s going to represent a way that we can kind of level up that social strategy tie in property features here. Kind of find that correlation between the holiday and maybe the guest experience that they can have. And you’re going to notice that trend a lot in these examples.
These are important to highlight and a great way to fill your content calendar as well. This was half happy national Wine Day and they did a fantastic job of actually using a local attraction to celebrate this right. One way you can level up and I’ve talked about this before, tagging those local businesses, they’re going to be more inclined to engage with your post if you’re tagging them, if they see that you’re publicly supporting their business, whether it be an attraction, whether it be an event center, anything like that.
