In every person’s life, there’s at least one friend, family member or colleague who could probably say, I know her better than she knows herself! or I can read him like a book.
How do you get to know the people you’re close to that well? Without even realizing it, you’re observing them throughout their daily lives.
Researchers know that the human mind interprets far more information than we’re consciously aware of, and that our glances, tones and motions convey a lot of information about our emotions and our interactions with the world around us.
The better you know a person, and the more closely you work or live with them, the better you become at reading that person’s moods and knowing (for example) how he’s going to react to bad news, or what kind of gift she’ll love on her birthday.
With those truths in mind, consider this: The key to overcoming the challenge of achieving true hospitality through personalization is emerging technology that will bridge the gap between guesswork and knowledge. Living or working with a person gives you the chance to absorb that person’s likes, dislikes and moods. Machine learning is already finding patterns in massive amounts of data, enabling us to predict how entire segments of customers will react to market changes.
Sabre’s new report, Consumer Mega-Trends Impacting Hospitality in 2016, explores several emerging trends identified by TrendWatching. It details how hoteliers can leverage these trends and prepare for what customers will expect from them in the near future.
Every hotel guest has an individual world of preferences and personal tastes. Personality and experience help shape our desires, especially for those things that make us feel comfortable and happy.
The challenge for hoteliers is to be proactive instead of reactive, to be able to read what guests are going to want instead of waiting for them to make their desires known. This emerging trend of guest-driven personalization is summed up in a new term, Youniverse – that individual realm of consumption where a guest’s preferences and tastes reign.
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