The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability

In hotel sales, leads can range from a quick inquiry from a meeting planner to a corporate account exploring next year’s events

While transient direct booking strategies have matured, one revenue stream still uses outdated processes: group rooms and meeting space sales

A picture of slow growth, margin pressure, and an uneven recovery signals to hoteliers that 2026 forecasts will require more nuance than ever before

Digging into bleisure travel statistics reveals hotels should sell local experiences, reward loyalty, and maximise the value of every stay

The more guests feel acknowledged and involved, the more likely they are to return for a second stay and recommend your property

HubSpot has seen organic traffic take a hit. Some think it may be lack of relevance in older content – even giants aren’t immune to SEO changing tides

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

Revenue managers live on the edge of uncertainty: but every scare comes with wisdom. Every “uh-oh” becomes a “next time, I’ll know better.”

With just a little seasonal housekeeping, you’ll set your hotel up for success over the festive period and head into 2026 with strong momentum