Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

Here is the April round up of 11 Hotel Success Stories and a performance study of 567 properties from our Expert Partners

Here is the April round up of awards, acquisitions, product launches and strategic partnerships for 3 of our Hotel Technology Expert Partners. Aggregate Intelligence, The Hotels Network, SiteMinder and Cloudbeds […]

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings

Today, hotel distribution is a different game. With more channels and shifting guest expectations the Channel Manager is now central to commercial strategy

Rate integrity and staying ahead of competitors needs more than a well-crafted pricing strategy, it demands real-time visibility and smart benchmarking

In reality, opening your 2026 availability as early as spring 2025 can give you a powerful competitive advantage – if done correctly

Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue

Let’s explore why review insights for hotels matter, how to optimize your Booking.com presence and key tips for feedback management

We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room