Mobile technology, powered by the internet and the presence of apps, is a game-changing development for various industries with regard to better consumer service and engagement.
But, what impact does mobile technology have on the hospitality industry? How are hotels or resorts leveraging mobile platforms for branding, guest loyalty, marketing, advertising, cross-selling, and so on?
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Mobile Technology Statistics in the Hospitality Industry
Here are some of the facts that will let you how mobile technology is impacting the hospitality domain:
- Approximately 85% of international tourists use a mobile device during their travel
- Around 74% of the travelers say that they would prefer using a hotel application for booking and other details
- Nearly 70% of the last-minute bookings are done using a mobile device
- Hotel mobile applications help approximately 70% of travelers in making booking decisions
- 88% of the hotel guests wish to have a mobile application that can deliver them a personalized experience.
But what impact does mobile technology have on the hospitality industry? How are hotels or resorts leveraging mobile platforms for branding, guest loyalty, marketing, advertising, cross-selling, and so on?
Let us take a look at several ways in which the hospitality industry adopts mobile technology and apps to provide a superior service experience to their customers.
Mobile Technology Trends in the Hospitality Industry
- AI-powered chatbots
- Use of big data and virtual assistant
- Use of IoT to make smart rooms that can deliver exceptional comfort and convenience to the guests
- Use of blockchain technology
- Rise of tech lounges
- Use of AR and VR to deliver exceptional booking experience
- Contactless engagements between hotel and guests
Features of Mobile Apps for Hotel Industry
- Mobile-friendly Websites and Apps
- Live and Up-to-date Information Sharing
- Better Trend Predictions Based on Customer Behavior
- Maintaining Long-term Relationships and Connecting with Customers
- Leveraging the Loyalty Program Feature
- Encouraging Self-service
- Mobile wallets
The hospitality industry is meant to be a service industry. Mobile Technology in the hospitality industry is creating new service parameters by creating personalized seamless experiences for clients.
Now in this tech era hotels are taking a different approach to drive growth. As the customer experience is essential hotels are taking the support of their mobile apps for hospitality industry very seriously as such having a strong mobile app is a must for hotels and hospitality brands in general.
