one red apple among green apples illustrating the importance for hotels to define and maximize their value proposition

A hotel value proposition is the clear statement that defines what makes your hotel unique, valuable, and relevant to your ideal guest.

NB: This is an article from Chekin

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It summarizes the main benefits, features, and experiences guests can expect, and why your hotel is the best choice for their needs.

It goes beyond amenities or location – your value proposition captures the emotional and practical reasons guests connect with your brand. Hotels with a clear value proposition can attract the right guests, justify higher rates, and build strong reputations.

Types of Hotel Value Propositions

Understanding which type of value proposition best fits your property is the first step toward differentiation and growth. Here are the main types:

Experience-Focused Value Proposition

This type emphasizes unique guest experiences, such as personalized service, memorable local activities, or boutique atmospheres. Example: “An immersive wellness retreat steps from the city.”

Location-Driven Value Proposition

Perfect for hotels with prime locations, this value proposition highlights proximity to landmarks, business districts, or natural attractions. Example: “Stay in the heart of Madrid, just steps from iconic museums.”

Price and Value-Based Proposition

Some hotels attract guests by offering the best value for money, competitive pricing, or inclusive packages. Example: “All-inclusive comfort at unbeatable rates.”

Luxury and Exclusivity Proposition

Upscale hotels may focus on exclusivity, luxury amenities, or VIP treatment. Example: “A five-star escape for discerning travelers.”

Sustainability and Social Impact

Modern guests increasingly look for brands that align with their values. Eco-friendly hotels can make sustainability their core proposition. Example: “Green stays for conscious travelers.”

Niche or Thematic Proposition

Appeal to specific audiences such as families, business travelers, or pet owners, or embrace unique themes. Example: “Family fun with kids’ clubs and tailored activities.”

How to Define and Communicate Your Hotel Value Proposition

A well-crafted value proposition doesn’t happen by chance. Here’s how you can define and communicate yours:

Analyze Your Guests and Competition

  • Survey guests: Ask why they chose your hotel.
  • Study reviews: Identify recurring themes and guest priorities.
  • Benchmark competitors: What are they promising? Where can you stand out?

Identify Your Unique Strengths

  • List everything your hotel offers—location, service, amenities, atmosphere, story.
  • Find what you do differently or better than anyone else.
  • Don’t just copy the competition; find your authentic advantage.

Read the full article at Chekin