A great loyalty program isn’t just about rewarding guests – it’s about building lasting relationships and encouraging them to choose your hotel every time they travel.
NB: This is an article from Userguest, one of our Expert Partners
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Done right, it’s your golden ticket to turning one-time visitors into lifelong fans. Pair this with smart tools like Userguest, and you’re not just building a loyalty program – you’re creating an experience that guests can’t resist coming back to.
Let’s dive into how you can make it happen.
Building the Loyalty Program Your Guests Will Love
- Know Your Guests Like the Back of Your Hand
Who are your guests? Families on vacation? Romantic couples seeking a getaway? Understanding who walks through your doors is the first step to designing perks they’ll actually care about. - Set Goals That Matter
Are you looking to boost repeat bookings? Fill those off-season gaps? Whatever it is, be clear about what success looks like so you can measure – and celebrate – it. - Create Tiers Guests Aspire To
Everyone loves levelling up! Start with simple perks like free Wi-Fi for newbies, then add room upgrades, exclusive experiences, or even free nights for your most loyal VIPs. The more aspirational, the better. - Think Beyond Discounts
Sure, discounts are nice, but what about unique experiences? Think: private dinners, spa treatments, or a behind-the-scenes tour of your property. Give them something they can’t find anywhere else. - Go Digital, Stay Simple
Nobody wants to wrestle with a clunky website or app. Make it easy for your guests to track points, claim rewards, and see what’s next with sleek, intuitive tech. - Make Signing Up a No-Brainer
Whether they’re booking a room, checking in, or scrolling your site, guests should be able to join your program with just a click or two. - Keep Rewards Achievable
Nothing kills loyalty faster than making rewards impossible to earn. Keep the thresholds realistic and the benefits within reach.
Spreading the Word About Your Loyalty Program
- Highlight What Makes It Special
Guests want to know what’s in it for them – so tell them! Shout about your program’s perks wherever you can: on your website, social media, emails, and even in person. - Leverage Digital Channels
Promote your loyalty program through:- Social Media: Share success stories, testimonials, and exclusive offers.
- Email Campaigns: Target past guests with personalised invitations.
- Website Integration: Include prominent pop-ups and dedicated pages explaining the program.
