Love and travel go hand in hand, and many properties take advantage of Valentine’s Day to boost bookings. In fact, as a hotel, it can be hard to stand out among other hotels touting red roses, bubbles, and chocolates.
NB: This is an article from WebRezPro
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To attract more bookings, try doing something a little different. Whether promotions are limited to Valentine’s Day weekend, the week, or available throughout the month of love, here are some ideas for captivating travelers this Valentine’s Day.
Offer Irresistible Packages and Upsells
While guests expect classic add-ons like chocolate and roses, don’t be afraid to go above and beyond the usual to set apart your Valentine’s Day packages.
Think Local: Promote experiences, not just rooms. What’s special about your destination or property? Is it unbeatable skiing? Award-winning dining? Think about your unique selling proposition (USP) and incorporate it into the design and marketing of your packages.
For example, if your destination offers hot air balloon rides, consider partnering with a tour operator for a “Love is in the Air” package. Or provide tickets to a big show and include dinner for two for the ultimate date night.
Couples classes (such as painting, pottery, or surfing lessons) are fun activities that can be bundled with accommodation and held on or off site. And in-room extras like massage kits, twinkle lights, and cocktail stations make for appealing add-ons in addition to the usual Valentine’s staples.
Think Beyond Couples: Valentine’s Day can be tedious for singles, so consider offering something special for those without partners too – like a self-love spa package complete with a free drink during singles’ happy hour. Or an anti-Valentine’s Day package for groups of friends that includes tickets for a show, speed-dating event, or other fun activity.
How about a “Girls’ Night In” package with streaming access, in-room dining credit, plush robes, chocolates, sparkling wine, and popcorn?
Your imagination is the limit – just be sure to align packages and add-ons to your brand and guests.
Throw a Party
Another way to stand out is to host an event. Whether it’s a masquerade ball, old-fashioned hoedown, or high-energy dance party, people love to celebrate, and Valentine’s Day is the perfect excuse.
Make tickets available to locals and bundle an overnight stay.
Events like these provide a great opportunity for boosting F&B revenue as well as overnight bookings and are wonderful for publicity too.
