2 sun loungers beside a hotel pool providing an opportunity for hotels to increase their food and beverage poolside revenue

Hotels are constantly seeking innovative ways to enhance guest experiences while increasing revenue – and summer time is no exception!

NB: This is an article from IRIS

By capitalising on the allure of outdoor settings and creating a unique culinary experience with a seamless online ordering platform, hotels can tap into an additional revenue stream during these warmer months. In this blog, we consider how hotels can leverage poolside dining and mobile dining apps to maximise their profits and elevate guest satisfaction.

Why Hoteliers Should Activate Online Poolside Dining

Every hotelier wants to deliver a frictionless experience that satisfies the modern guests’ desires. With today’s guests demanding an instantaneous and self-serve experience, here’s why you should implement online poolside dining:

  • Maximise the potential of your property – With summer fast approaching, hoteliers can drive revenue across pool decks and beach areas. Offering poolside online ordering reduces the friction of leaving the area to order or having to flag down a waiter. Parents may be more inclined to order if they do not have to get the children out of the pool or have someone watch them while they order. The thirsty sunbather may browse the menu and order a refreshing drink, without ever leaving their sunbed!
  • Save resources – Hotels can manage orders online rather than having staff members cover the pool area to take guest orders. This reduces the need for a large physical staff presence and lower the stress on your team, enabling hotels to manage vast pool areas, process large order volumes (which go direct to the kitchen) and spend more time delivering an exceptional customer service to guests.

How Hoteliers Can Get Summer-Ready & Drive Poolside Profits

Summer is the busy season all hoteliers look forward to. To deliver the best guest experience, you must ensure that your teams and resources are ready to meet the increased demand from guests during their stay. Let’s take a look at how you can get summer-ready:

Implement an online ordering platform

Make the most of your dining services by introducing an online ordering platform or expanding your existing one to include poolside delivery. Guests can order food and beverages to be delivered to their desired location, and use other services such as the hiring of cabanas, or making a table reservation for dinner – there’s no need for your guests to move a muscle or interrupt their sunbathing!

Promote the use of your platform by displaying QR codes (linked to your digital menu) in your poolside lounging area, on each sunbed, or cabana, and when guests first check-in. Individual QR codes on sunbeds also help determine your guest’s exact location to help with deliveries.

Read rest of the article at IRIS