In today’s video we are joined by Alan O’Riordan, co-founder of apaleo
We talk with Alan about areas he has covered in a recently written white paper outlining how hotel technology can help drive the recovery post crisis, with hotels exiting in a much leaner, efficient and productive way.
Alan discusses the following areas and subjects:
- Why traditional legacy technology systems can bring some limitations and how these have been highlighted during Covid-19. (4:26)
- Remote access can be challenging
- Scaling down and back up could be difficult
- Re-configuring your core system may require third party support
- Rate Plans
- Guest messaging
- The need to explore new technologies in response to guest requirements post crisis and what some of those technologies could be. (10:18)
- Guest facing technology
- Messaging, Mobile check-in, Check-out, Key card
- Back office
- PMS, RMS, PoS and CRM
- How the need for a CRM is likely to increase
- Why now is the perfect time to be evaluating a hotel tech stack and seriously consider making changes. (17:39)
- Time to evaluate
- Testing of trial systems
- Explore peripheral solutions
- Comparison with the smart phone experience
- Data migration
- How Open API approach can provide hotels with an opportunity to be leaner, more efficient, effective and productive post crisis (25:50)
- Future proof integrations
- Innovative technology
- Cost efficient
- No capex
- Greater control and autonomy
- Remote access
- Compete with OTAs with greater direct booking provision
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