Mobile devices are a powerful tool for travelers, providing access to information and sales, travel research on mobile devices continues to grow and this year will be the first time mobile bookings are higher than desktop reservations.
Shoppers make a growing number of decisions in micro-moments. They often have only a few moments to spare and rely on their phone for online information. In fact, smartphone bookings outpace tablet bookings, supporting a transition to on-the-go transactions.
Mobile bookings include a large segment of last-minute purchases. Impulse purchases depend on one main thing: making a great first impression. Websites won’t get a second chance with travelers making on-a-whim decisions. They want the facts, fast, and don’t need extra information weighing their decision down.
Here are a few things to keep in mind when looking to drive more mobile bookings.
As with all types of bookings, providing the right information leads to higher conversions. More than 95% of travelers use reviews as a factor in their booking decision. With mobile bookings, when time is precious, review summaries encourage quick decisions.
Tablet bookings often correlate with more research. Take advantage of this opportunity by supplementing information with review quotes and photos. Check out part 2 of the Hotel Mobile Technology series for more tips about mobile hotel research.