Twitter is one of the most popular social networks in the world with more than 300 million monthly users. Contrary to other platforms like Facebook and Google+, Twitter focuses on short-form and quick succinct snippets of information in the form of 280-character texts, an image, video, gifs, slide shares or news summaries. This platform is ideal for getting information out quickly and concisely to your target audience.
An instant and highly personal messaging-based social network like Twitter is the perfect arena for direct communication between businesses and the public. Connecting with customers, receiving feedback and responding to comments or queries are some of the most important ways a company should utilise their Twitter account. How quickly you respond to a message can greatly affect the way your customers feel about you and is an indirect measure of your success on the platform. Even the way you handle angry or negative tweets, if done timely and correctly, could even turn an upset guest into an advocate.
Hashtags
Hashtags are the most clearly identifiable features of Twitter, which are crucial to getting your posts out there. The hashtag on Twitter essentially connects the conversations of different Twitter users into one stream.
Followers
Getting more followers may be a difficult task at first, but there are ways of increasing your fan base without buying fans through bots that have no actual interest in your product. Directories like Twellow and Wefollow are large directories that can help you find more people who have interests or behaviours that match your brands.
Even more simply, you should just be active on the platform engaging with relevant content and your followers. This is the best and most reliable way of acquiring followers to your account. Thanks to the hashtag feature, you can easily find all mentions of your hotel and terms related to it.
